Ulta Beauty Reviews: 16 Verified Reviews (1.8/5)

ReviewTerminal SummaryBased on recent reviews

Ulta Beauty has a severely fractured customer experience with a 1.8/5 rating driven by widespread customer service failures, operational mismanagement, and inconsistent store staff professionalism, though rare exceptional individual employees occasionally deliver positive experiences.

What customers love

Personalized beauty consultations and makeup lessons by knowledgeable staff members
Competitive pricing and promotional offers compared to brand direct websites
Individual associates occasionally provide exceptional, attentive customer service

Common concerns

Severe customer service failures including unresponsiveness, rudeness, discriminatory treatment, and repeated hang-ups from phone support
Online order fulfillment problems including unshipped orders, cancellations without explanation, and unresolved refunds
In-store staff inconsistency ranging from ignoring customers to providing false product information
Appointment booking failures with no backup plan or compensation when stylists are no longer employed
Defective products and inflexible return policies with no compensation or resolution support
Unresolved disputes between Ulta and third-party sellers regarding gift cards with customers caught in the middle

Customers mention

customer service failuresorder fulfillment issuesstaff professionalismrefund problemsin-store experiencediscriminatory treatment

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Showing 1 2-star review

Verified

Norma Mobley

19 May 2026

I walked into the store with a LIST

I walked into the store with a LIST. I literally looked like I was looking for something. Although two associates asked if I needed help, neither was actually helpful. One young lady gave incorrect information about a product only being available in the summer. I Continued to look and did find said item, but decided not to buy it. Another associate never even looked in my direction after I asked a question. I will not visit Ulta at Greenbrier in Chesapeake Va

Frequently asked questions about Ulta Beauty

Is Ulta Beauty trustworthy?

Ulta Beauty is rated 1.8 out of 5 from 16 verified customer reviews on ReviewTerminal — rated Bad. 19% of customers gave 4 or 5 stars.

What is Ulta Beauty's rating?

Ulta Beauty has an average rating of 1.8 out of 5 based on 16 customer reviews on ReviewTerminal.

How many reviews does Ulta Beauty have?

Ulta Beauty has 16 verified customer reviews on ReviewTerminal. Every review is from a real customer and is published without company involvement.

Ulta Beauty — Review Summary

Based on 16 verified customer reviews, Ulta Beauty holds an average rating of 1.8 out of 5 — rated Bad on ReviewTerminal. 19% of customers gave 4 or 5 stars.

Ulta Beauty Reviews