Ulta Beauty has a severely fractured customer experience with a 1.8/5 rating driven by widespread customer service failures, operational mismanagement, and inconsistent store staff professionalism, though rare exceptional individual employees occasionally deliver positive experiences.
What customers love
Common concerns
Customers mention
I neglected myself while my husband was in Hospice, and after his passing I knew it was time to refocus on my own health and wellbeing. With aging skin and no real routine anymore, I realized I could waste a lot of money guessing at the right colors and products on my own. That’s when I decided to book a makeup lesson — and I am so grateful I did. I scheduled a session with Maggie K. at the Bainbridge/Aurora Ohio Ulta, and truly, it was the best $30 I’ve spent on makeup in years. Maggie was knowledgeable, kind, and completely focused on choosing products that worked for my skin, my coloring, and my goals. I came home and ended up editing about 95% of my old makeup. I’m starting the summer fresh with Ulta’s products, and I’m thrilled with everything — the foundation, concealer, blushes, lip gloss, mascara, brushes, and more. I even went back for a second lesson on eyeshadow and brow mascara, and once again, Maggie delivered fantastic results. I’m so pleased that I’m taking my 87 year old aunt to Ulta next so the team can rejuvenate her as well. This experience has been uplifting, confidence boosting, and exactly what I needed. Highly recommend Ulta as well as Maggie K. at the Bainbridge Twp / Aurora, Ohio store!
I went to the ULTA at Downtown Summerlin..Joslyn waited on me and was extremely sweet informative and a pleasure to deal with., because of her, I will go back for more makeup products.. In the past I have not shopped very often at Ulta but because of my experience today, I will go back. Highly recommend going there.
I find better bargains and free gifts with purchase buying from this site rather than brand sites. I highly recommend you to purchase from Ulta over the cosmetics site to get more for your money and appreciated. I will never shop anywhere else. Great shopping experience.
Ulta Beauty is rated 1.8 out of 5 from 16 verified customer reviews on ReviewTerminal — rated Bad. 19% of customers gave 4 or 5 stars.
Ulta Beauty has an average rating of 1.8 out of 5 based on 16 customer reviews on ReviewTerminal.
Ulta Beauty has 16 verified customer reviews on ReviewTerminal. Every review is from a real customer and is published without company involvement.
Based on 16 verified customer reviews, Ulta Beauty holds an average rating of 1.8 out of 5 — rated Bad on ReviewTerminal. 19% of customers gave 4 or 5 stars.
