HubSpot

high learning curve, sales oriented, king of no trades

I guess it is very good for sales but anything beyond that... it kinda falls short. I tried using it to make it our CRM hub because we had quite a lot of data piling in from multiple sources. We had our own backend data, data from GA4, Meta Pixel, and our marketing agency. This is what I felt. 1. It is hard to learn This is a MASSIVE service. There is so much that can be done. That makes the entire platform heavy, clunky and difficult to understand. I need to take time to learn where things are and how they connect to each other. I can setup connection to another source and scour around to figure out where to actually find it on the dashboard. connection between different parts of the service are not that intuitive at times. This made me feel like it probably isn't best for smaller teams unless you already have a member who is familiar with the ins and outs. 2. Great for sales It does specialize in tracking sales. it excels in that aspect. If you need it mainly for this then by all means, hubspot is the way to go. As someone who wasn't as familiar with Hubspot or sales-oriented, it felt like it fell short when it comes to integrating multiple sources of data and getting more balanced. Not all businesses are run the same but if your business puts less emphasis on sales then this might be too much. 3. large scope of functionality but doesn't excel in any besides sales, I felt that it fell short. there is SEO, there is data integration, there is CRM yadayada but for each individual part, there will be some service that is better. so depending on what functionality you want to focus on, Hubspot may not hit the sweetspot and you will end up looking for other services. then you get to a point where you question is it worth using Hubspot. If your goal is just to get all this in one place and you're satisfied however, then Hubspot could be great. But you have determine whether there are some specific interests/data points/etc. that need optimization. My business isn't sales heavy, and there are specific parts I would want optimized and I wasn't getting that so I ended up setting up my own backend integration, dashboard, SEO system, ads-conversion optimization across multiple platforms and Hubspot just wasn't right for those needs. It is made well, just not for everyone