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Auto100

auto100.co.uk
4.5

40 reviews

83%
5-star
88%
Positive
10%
1-star
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ReviewTerminal Summary

Auto100 delivers excellent pre-sale service with highly praised sales staff, but suffers from significant post-purchase customer service failures that leave some buyers without recourse for defects discovered after collection.

What customers love

  • Sales team professionalism and knowledge - staff like Dan, Terry, Ryan, and James consistently praised for friendliness, patience, and expertise
  • Smooth purchasing process - part-exchange valuations, financing, and handover logistics handled efficiently
  • Vehicle quality and preparation - cars described as immaculate, well-detailed, and exactly as advertised at point of sale

Common concerns

  • Post-sale support breakdown - multiple customers report ignored emails, unanswered phone calls, and refusal to address defects present at or shortly after purchase
  • Lack of accountability for pre-existing faults - customers with video evidence of issues present before collection report being passed to warranties and denied resolution

Customers mention

Customer serviceSales staff performanceAfter-sales supportVehicle conditionHandover experience
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Showing 40 reviews
G
Verified
Garry
17 April 2026

Customer service after purchasing the…

Customer service after purchasing the car is very poor indeed, numerous issues I had to resolve myself. Would I buy another car from Auto100, 'NO!'

M
Verified
Muhammed Azad
15 April 2026

If I could describe world class service…

If I could describe world class service in one word in the automotive world it will be Auto100 based in Nottingham. Dan was so welcoming great service pleasure as always Thanks bud

L
Verified
Lennon Barker
15 April 2026

Dan and cris were great telling us…

Dan and cris were great telling us information about anything we asked.

M
Verified
Mark Perry
15 April 2026

Great service from Auto100

Great service from Auto100, I live 350 miles away but the friendly staff put me at ease by answering all my questions with regular updates. On pick up day I was met by Scott who showed me the GLC AMG for the first time, the transaction was smooth with a fair offer on my trade in. Thanks again, see you next time.

J
Verified
Jacob Smith
15 April 2026

Anthony & Adam were brilliant.

Anthony in sales and his colleague Adam in the handover department were very helpful. A smooth transaction, very pleased with the car I purchased. My part exchange was valued very fairly and they were helpful from my first enquiry all the way through to the handover day. I highly recommend these guys! Great cars in stock and a professional efficient service. I would shop at Auto100 again. Thank you guys.

A
Verified
Adam Rasoul
15 April 2026

In all honesty Auto100 has been great…

In all honesty Auto100 has been great with us , just got a new car from them and we are very pleased with it. Dan has been great and very professional and friendly. We highly recommend Auto100

H
Verified
Hasan Tahir
14 April 2026

Dan made the handover process nice and…

Dan made the handover process nice and swift. The car was immaculate, highly recommend

K
Verified
Keith
12 April 2026

Dan was excellent in the handing over…

Dan was excellent in the handing over of my new car, great knowledge of the car and all the paperwork was ready for a seamless handover, would highly recommend auto 100 from the initial enquiry and sale with Ryan to the handover with Dan

S
Verified
Steve Westwood
11 April 2026

Landrover Defender

Purchase a Range Rover Autobiography off Auto 100 in December and the hole experience was brilliant, so when it came to changing the wife's car it was the first place to check, they had the perfect Landrover Defender in the colour she was after. Yet again Auto 100 customer service was brilliant. Chris and Dan customer service was brilliant. Thanks again for making the hole experience great.

R
Verified
Reo Holdham
10 April 2026

Shocking company!!!

Auto100 should be banned from the motorway.com Matt bids on vehicles and doesn’t follow through, no contact was made from the dealer after multiple attempts to contact them which meant the deal fell through. Seen several others have experienced the same by the look of the negative reviews I’ve seen. This company is run cowboys stop wasting people’s time!!!

J
Verified
Julius R
10 April 2026

Dan made the process of buying my first…

Dan made the process of buying my first high performance sports car extremely easy.

J
Verified
Josh
8 April 2026

Really helpful

Dan was really helpful and he made the buying process run smoothly. The car was fully prepared when I arrived and we went for a test drive. Dan explained all the controls and sorted my Apple CarPlay.

G
Verified
Gareth Hart
6 April 2026

Buying from auto100

Very easy to deal with, friendly staff. Swift hassle free change over of cars by Dan

J
Verified
Joe
5 April 2026

Recently Purchased a BMW 240i sales…

Recently Purchased a BMW 240i sales person was Ryan Maloney who was extremely helpful and kept me updated throughout the process. On the day i picked up my new Vehicle Ryan was off and i was left in the capable heads of Terry who was also great to deal with, he took me through the final phase and made sure i was happy with my decision. Thank you all at Auto 100

R
Verified
RANGELEY
4 April 2026

Picking up the dream car

A Huge thanks to Auto 100 especially Simon and Dan for helping me purchase my dream car. From the very first phone call to picking the car up the process has been absolutely fantastic. Great communication. Great Car prepped to the highest standard and great service. Thanks guys

Page 2 of 3 · 40 reviews

Auto100 — Review Summary

Based on 40 verified customer reviews, Auto100 holds an average rating of 4.5 out of 5 — rated Great on ReviewTerminal. 88% of customers gave 4 or 5 stars.

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