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Auto100

auto100.co.uk
4.5

40 reviews

83%
5-star
88%
Positive
10%
1-star
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ReviewTerminal Summary

Auto100 delivers excellent pre-sale service with highly praised sales staff, but suffers from significant post-purchase customer service failures that leave some buyers without recourse for defects discovered after collection.

What customers love

  • Sales team professionalism and knowledge - staff like Dan, Terry, Ryan, and James consistently praised for friendliness, patience, and expertise
  • Smooth purchasing process - part-exchange valuations, financing, and handover logistics handled efficiently
  • Vehicle quality and preparation - cars described as immaculate, well-detailed, and exactly as advertised at point of sale

Common concerns

  • Post-sale support breakdown - multiple customers report ignored emails, unanswered phone calls, and refusal to address defects present at or shortly after purchase
  • Lack of accountability for pre-existing faults - customers with video evidence of issues present before collection report being passed to warranties and denied resolution

Customers mention

Customer serviceSales staff performanceAfter-sales supportVehicle conditionHandover experience
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Showing 33 5-star reviews
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Verified
Adam Rasoul
15 April 2026

In all honesty Auto100 has been great…

In all honesty Auto100 has been great with us , just got a new car from them and we are very pleased with it. Dan has been great and very professional and friendly. We highly recommend Auto100

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Verified
Hasan Tahir
14 April 2026

Dan made the handover process nice and…

Dan made the handover process nice and swift. The car was immaculate, highly recommend

K
Verified
Keith
12 April 2026

Dan was excellent in the handing over…

Dan was excellent in the handing over of my new car, great knowledge of the car and all the paperwork was ready for a seamless handover, would highly recommend auto 100 from the initial enquiry and sale with Ryan to the handover with Dan

S
Verified
Steve Westwood
11 April 2026

Landrover Defender

Purchase a Range Rover Autobiography off Auto 100 in December and the hole experience was brilliant, so when it came to changing the wife's car it was the first place to check, they had the perfect Landrover Defender in the colour she was after. Yet again Auto 100 customer service was brilliant. Chris and Dan customer service was brilliant. Thanks again for making the hole experience great.

J
Verified
Julius R
10 April 2026

Dan made the process of buying my first…

Dan made the process of buying my first high performance sports car extremely easy.

J
Verified
Josh
8 April 2026

Really helpful

Dan was really helpful and he made the buying process run smoothly. The car was fully prepared when I arrived and we went for a test drive. Dan explained all the controls and sorted my Apple CarPlay.

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Verified
Gareth Hart
6 April 2026

Buying from auto100

Very easy to deal with, friendly staff. Swift hassle free change over of cars by Dan

J
Verified
Joe
5 April 2026

Recently Purchased a BMW 240i sales…

Recently Purchased a BMW 240i sales person was Ryan Maloney who was extremely helpful and kept me updated throughout the process. On the day i picked up my new Vehicle Ryan was off and i was left in the capable heads of Terry who was also great to deal with, he took me through the final phase and made sure i was happy with my decision. Thank you all at Auto 100

R
Verified
RANGELEY
4 April 2026

Picking up the dream car

A Huge thanks to Auto 100 especially Simon and Dan for helping me purchase my dream car. From the very first phone call to picking the car up the process has been absolutely fantastic. Great communication. Great Car prepped to the highest standard and great service. Thanks guys

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Verified
Michael Brady
31 March 2026

Great customer support from Terry

Great customer support from Terry Made the process a really good experience

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Brian summers
28 March 2026

Auto 100 Luxury vehicle sales

Met Anthony and Terry who ultimately dealt with my purchase of a Range Rover. Both weee extremely friendly and very helpful. Terry was excellent and provided explanations and dealt with the entire process from purchase, cherished transfer and taxing the new vehicle. No pushy sales at all and was given time alone to examine the new Vehicle. The whole experience was enjoyable and whilst professional very friendly. Terry is a credit to Auto 100 and I would recommend him, the team, and Auro 100 when considering luxury vehicle purchase. Will definitely return. Thanks. Brian Summers.

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Verified
Janice Havercroft
27 March 2026

I can’t thank Dan enough when we…

I can’t thank Dan enough when we visited Auto 100. He was very helpful

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Verified
Abbas Bhanji
25 March 2026

Second purchase from Auto100!!

Second purchase from Auto100 and once again, absolutely flawless service. James and Terry are genuinely the best in the business, knowledgeable, honest, and they go above and beyond to make the whole experience smooth and stress-free. It’s rare to find people who care and you can trust this much when buying a car, but they’ve earned it twice over. If you’re looking for top-tier service and a team that truly cares, Auto100 is the place. Couldn’t recommend them more highly ⭐⭐⭐⭐⭐⭐

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Verified
Hannah Hopkins
23 March 2026

I had a great experience buying my…

I had a great experience buying my Defender 110 from Dan. From start to finish, he was professional, knowledgeable, and very easy to deal with. He was honest about the vehicle, answered all my questions, and made the whole process smooth and stress-free. The Defender 110 was exactly as described, and Dan clearly takes pride in what he sells. His communication was excellent throughout, and he made sure everything was sorted properly before handing the vehicle over. I’d highly recommend Dan to anyone looking to buy a vehicle. Thanks again for the great service and for helping me get my Defender 110!

R
Verified
Ruksana Ahmed
23 March 2026

I had a great experience buying my car…

I had a great experience buying my car from Auto100 and couldn’t be happier with the service I received. From start to finish, Adam was very  friendly, professional, and genuinely helpful. He took the time to answer all my questions, making the whole process smooth and stress-free. The customer service was excellent, and I would highly recommend them to anyone looking to purchase a vehicle.

Page 2 of 3 · 33 5-star reviews

Auto100 — Review Summary

Based on 40 verified customer reviews, Auto100 holds an average rating of 4.5 out of 5 — rated Great on ReviewTerminal. 88% of customers gave 4 or 5 stars.

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