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Auto100

auto100.co.uk
4.5

40 reviews

83%
5-star
88%
Positive
10%
1-star
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ReviewTerminal Summary

Auto100 delivers excellent pre-sale service with highly praised sales staff, but suffers from significant post-purchase customer service failures that leave some buyers without recourse for defects discovered after collection.

What customers love

  • Sales team professionalism and knowledge - staff like Dan, Terry, Ryan, and James consistently praised for friendliness, patience, and expertise
  • Smooth purchasing process - part-exchange valuations, financing, and handover logistics handled efficiently
  • Vehicle quality and preparation - cars described as immaculate, well-detailed, and exactly as advertised at point of sale

Common concerns

  • Post-sale support breakdown - multiple customers report ignored emails, unanswered phone calls, and refusal to address defects present at or shortly after purchase
  • Lack of accountability for pre-existing faults - customers with video evidence of issues present before collection report being passed to warranties and denied resolution

Customers mention

Customer serviceSales staff performanceAfter-sales supportVehicle conditionHandover experience
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Showing 33 5-star reviews
V
Verified
Vaughan
19 May 2026

Dan and James made the whole experience…

Dan and James made the whole experience so easy and carefree and were friendly throughout the whole experience. Thank you so much for all your help.

S
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Scott Wilson
18 May 2026

Dream car - excellent service

I recently bought my dream car from Auto100. The team of James and Terry realized how big a deal it was for me and did everything they could to make the day really special for me. Their passion and professionalism was evident and the whole process was smooth from initial contact to handover. Thanks guys - I'll never forget that day!

A
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Asad
11 May 2026

I picked up a stunning BMW M3 Touring

I picked up a stunning BMW M3 Touring. The car itself was amazing. I came from all the way from London, and the gentleman (Ryan Maloney), accommodated for me to do a handover of my part exchange and collect the vehicle on Sunday when the garage was closed. I was most impressed by his level of service and his knowledge of the car I was buying. The site itself was also stunning. Normally I am hesitant buying a car from other then the main manufacturer dealerships, but I was impressed by Auto100 and their staff. They seem to know their cars well. I will definitely be looking out for their website and they will likely be my first option when looking to change/sell my car in the future. It was a pleasure doing business with them.

C
Verified
Chris
10 May 2026

Fantastic customer service received…

Fantastic customer service received from James. Very prompt responses to any questions and no quibbles at all when I had to pull out of a purchase for personal reasons. Would highly recommend.

C
Verified
Consumer
7 May 2026

Dan was very helpful and knowledgeable

Dan was very helpful and knowledgeable

A
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AGre
2 May 2026

Trust & Confidence

I’ve purchased four vehicles from this high-end dealer over the last few years. The purchasing experience is very slick (the part exchange and sale completion done in one visit), and the vehicle stock is invariably first class in condition. I wouldn’t keep returning if I did not have a very high degree of trust and confidence in them. Special mention for Terry (excellent, personable sales lead - lots of patience, extremely helpful) and Ryan (Sales Manager, who always sorts a good deal for us). I am sure I will be returning in the future. A very professional operation.

R
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Ross O'Brien
30 April 2026

Fantastic service from start to finish…

Fantastic service from start to finish with a quick turnaround from deposit to collection. Simon was great with the initial viewing and sale and Lewis was fantastic on collection day. A great company to deal with and I will definitely be back in the future.

M
Verified
Mark Sargent
25 April 2026

A great experience buying from auto…

A great experience buying from auto 100. I picked up my Stelvio QF on a very busy Saturday plus I missed my booking due to train delays up from London. But no matter, Terry spent the time to go through everything, so me round and explain all the controls. Will be telling others about the good experience. If they could do something about the road into the site, I’m sure all other buyers would equally appreciate it!!! Many thanks Terry.

J
Verified
Jeremy Foreman
23 April 2026

Excellent Customer Service

I picked up my car from Auto100 yesterday and have to say that the whole experience from start to finish was absolutely 100% When I first enquired about the car a week ago, I had a very prompt call back from Chris, who was courteous, and expertly knowledgeable. We worked out a fair part exchange and a great finance deal quickly - I was not pressured at any point. In the week before pickup, I was communicated to and kept informed. On the day of collection, from the moment we walked into the frankly amazing location, we were warmly welcomed and looked after. We dealt with Terry, who was superb in all respects. We were given every opportunity to look over the car, which was exactly as described and prepared to an incredible standard. Nothing was too much trouble for Terry - he even helped me to retain my cherished plate that I worried I might lose. I cannot fault anything about the whole process. Auto100 are one of those rare companies that appreciate that the customer is at the heart of any business. I would absolutely recommend, and I would look to Auto100 first for my next car.

R
Verified
Rob
20 April 2026

Returning customer - very happy

Second time I have bought a car from the team here but first time I have traded in. Really easy to deal with. They price fairly and the trade in was also very fair. No chipping the price etc. Handover process with Dan was excellent. Took lots of time with me to make sure everything was as expected & his enthusiasm for all things cars made the experience memorable. Have recommended others to Auto100 and would do so again.

M
Verified
Mr Richard Fletcher-Buchanan
18 April 2026

Terry was extremely helpful

Terry was extremely helpful, knowledgeable about the Range Rover SVR , fair in his appraisal, polite and well mannered. I’m happy with everything he’s done. Richard FB.

M
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Muhammed Azad
15 April 2026

If I could describe world class service…

If I could describe world class service in one word in the automotive world it will be Auto100 based in Nottingham. Dan was so welcoming great service pleasure as always Thanks bud

L
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Lennon Barker
15 April 2026

Dan and cris were great telling us…

Dan and cris were great telling us information about anything we asked.

M
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Mark Perry
15 April 2026

Great service from Auto100

Great service from Auto100, I live 350 miles away but the friendly staff put me at ease by answering all my questions with regular updates. On pick up day I was met by Scott who showed me the GLC AMG for the first time, the transaction was smooth with a fair offer on my trade in. Thanks again, see you next time.

J
Verified
Jacob Smith
15 April 2026

Anthony & Adam were brilliant.

Anthony in sales and his colleague Adam in the handover department were very helpful. A smooth transaction, very pleased with the car I purchased. My part exchange was valued very fairly and they were helpful from my first enquiry all the way through to the handover day. I highly recommend these guys! Great cars in stock and a professional efficient service. I would shop at Auto100 again. Thank you guys.

Page 1 of 3 · 33 5-star reviews

Auto100 — Review Summary

Based on 40 verified customer reviews, Auto100 holds an average rating of 4.5 out of 5 — rated Great on ReviewTerminal. 88% of customers gave 4 or 5 stars.

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