ReviewTerminal
Home/Shopping & Fashion/Dinili
D
PoorShopping & Fashion

Dinili

dinili.com
2.2

36 reviews

14%
5-star
17%
Positive
50%
1-star
Write a review
ReviewTerminal Summary

Dinili has a severely damaged reputation (2.2/5) due to systematic issues with product misrepresentation, quality control failures, and deceptive return practices, though a minority of customers report satisfactory purchases.

What customers love

  • High-quality fabric and materials when items match descriptions
  • Fast delivery and good packaging for orders that arrive correctly
  • Competitive pricing and stylish designs

Common concerns

  • Products consistently differ from website images in material, color, fit, and quality; customers receive cheap substitutes instead of advertised items
  • Deceptive business practices including false Netherlands address (actually China-based), misleading branded product claims, and fake images copied from legitimate retailers
  • Exploitative return policy requiring customers to pay expensive return shipping to China (£19-£27+) while company initially refuses refunds and offers discounts instead; refunds delayed or denied past chargeback windows

Customers mention

Product misrepresentationCheap quality/fake materialsReturn shipping to ChinaFalse address/location deceptionFake branded itemsPoor customer service
Filter:
Sort:
Showing 36 reviews
E
Verified
Eileen Ford
29 April 2026

AVOID DINILI

AVOID DINILI I ordered a windproof coat size Large but received a windproof jacket size Medium. I emailed dinili.com advising them of their error and attached a screenshot of coat ordered and photo of jacket received. Their response was that after investigation they did not accept the discrepancy. I again contacted them requesting a return label and to my horror I discovered the return address is in CHINA and I had pay the postage - £26!!! Nowhere on their website does it mention that they are based in CHINA. The address on their website is in the Netherlands. Please be warned and do not order from this company.

C
Verified
Cat Khan
29 April 2026

Poor quality item, difficulty with return

Poor quality item, does not fit. When asking about return offer by company 20% refund and no return. On asking for full return and refund the address supplied is in China, not Netherlands as advised.

B
Verified
Bee
26 April 2026

How is this company still in business?

How is this company still in business? I agree with all other comments. Clothing not as pictured on website, completely inferior nylon substitute sent instead in a completely different colour. Company in China not in Holland. Sending it back to China can cost more than original garment ordered. They offer 10% then 20% discount instead of return before you then have to take the time and spend the money to get the “garment” sent back to China. Trade descriptions/consumer watchdog really need to get involved here to put a stop to this. This company should not be trading. As the other customers have said when you phone the helpline number which appears to be in Scotland you get an automated message telling you to send an email. Everything is misleading: Address is given as Netherlands (its China), company trades under 2 names- Dinili and Belmode- both of which have extremely concerning reviews, photos on website bear no resemblance whatsoever to the goods actually sent. Everything is misleading. So I have now lost £54 on a fake nylon coat and lost a further £27 sending this to China where it has sat in customs for a month now and so it is now past the date of getting a refund. Word of warning - DONT BOTHER PAYING £27 TO SEND BACK TO CHINA. PACKAGE WILL THEN SIT IN CUSTOMS FOR A MONTH BY WHICH TIME IT IS TOO LATE FOR A REFUND. GOOD MONEY AFTER BAD! ABSOLUTE DISGRACE! SCAM SCAM SCAM SCAM SCAM!

A
Verified
Andrew Telfer
26 April 2026

AVOID!!!

AVOID!!! SCAM Placed an order which was estimated the 22nd-23rd. Its now the 25th, not only that its not even with royal mail yet. Although was told it will arrive next week, I dont see that happening. If products are being shipped from china then im not suprised. Even though they said they can't change the order as they have already sent it. I asked for a refund on the shoes immediately and HAVE evidence of them saying they will cancel them (still have no refund and that was on the 17th!) I expect a full refund and cancellation on monday the 27th. They told me.it can take up to 12 buisines days. Well that NOT what the website expected as my delivery. And i will not be paying for the expenses of posting to china as others seem to have mentioned. You supposedly have a branch in Aberdeen as thats where the area code for your phone number was. Which seemed like a automated scam recording directing me back to their website. If not my bank will be contacted and trading standards will be knocking at your door. Absolute disgrace and a total scam. Im not sure if im more upset with dinili or Google for letting them advertise through Google. In fact I, will contact Google too. And make it my aim for this year to have this site brought down. And the owners to be held responsible. P.s was orderd on a credit card so it wont be difficult to have my bank come after you through section 75 of the consumer credit act. From order #15232

D
Verified
dominc
23 April 2026

CRAP COMPANY DOT NOT BUY ANY ITEMS FROM…

CRAP COMPANY DOT NOT BUY ANY ITEMS FROM THEM. SHOULD NOT BE TRADING IN THE U.K WITH CHINA SIZES. QUALITY OF ITEMS ARE CHEAP REPLICA. AVOID IT AT ALL COST.

P
Verified
PB
20 April 2026

Do not order from this Company

Do not order from this Company. Very poor quality clothing, not as described on website and faulty stitching. Took a long time for order to arrive. Offered refund but have to send item back at own cost.

M
Verified
Mike Murphy
19 April 2026

Very happy with this purchase

Very happy with this purchase. The jacket looks stylish and fits perfectly. My partner really likes it.

A
Verified
Adore Pierre
19 April 2026

The price is lower than I imagined the…

The price is lower than I imagined the quality to be, the fit is flawless and the materials are comfortable and well constructed. All was well packaged and punctual. I have already worn one of the pieces multiple times and got compliments. Will also be re-ordering.

T
Verified
Thomas Murphy
19 April 2026

AVOID at all costs

AVOID at all costs. The product of shoe is shocking. The colour does not match the description the photo. The company are scammers. They are offering 20 percent refund. Their customer service is shocking. It’s about as good as there products. Still no communication from these scammers. After asking for more information. Unfortunately a photo speaks volumes and can’t lie. I have completely the different product to what was advertised. I DO NOT SEE WHY I SHOULD SEND THIS TO CHINA AT MY EXPENSE

C
Verified
Customer
14 April 2026

Cheap and not worth the price

These are cheap, not very well made clothes and certainly not worth the price. The colours are not at all as on the website and when you try to return for a refund they offer discounts on further purchases, then when you say you’ll take a refund you find out it is NOT from Holland at all and sending the goods back to China is EXPENSIVE. An expensive lesson

K
Verified
Kaya Rinaldy
13 April 2026

BIG SCAM!!

BIG SCAM!!! its the compleate wrong colour and the material is fake and cheap. not only did it take 2 week to arive so i waited for a piece of crap. DONT BUY FROM THERE!!! you wont catch me buying from there again

J
Verified
Julia
11 April 2026

Scam site. Fake brands. AVOID

This company is selling fake branded clothing fraudulently misrepresenting using pictures of the real items on their website.They try and offer you discounts to keep the items and then say you must pay shipping costs back to China to return. Avoid. It is a scam site.

A
Verified
angel Heart
11 April 2026

Fake, flimsy, cheap hoodie.

Ordered a "withlove" Scuffers hoodie. Picture showed it as LIGHT GREY and a dark navy blue writing. Took 2 weeks to come only for it to look fake, cheap and nothing like the image. Will not be ordering from here again.

C
Verified
CSam
10 April 2026

Fake and not as described

The clothes are cheap imitations and not as described on the website. The denim shirt is not denim but cotton and polyester. No labels. Took 2 weeks to arrive. That said, they’re not hugely expensive and are ok so will wear the clothes. Shame it’s fake and using social media to over promote

W
Verified
William Lancett
9 April 2026

SCAM

SCAM! Avoid at all costs. Not as advertised and very poor quality!

Page 2 of 3 · 36 reviews

Dinili — Review Summary

Based on 36 verified customer reviews, Dinili holds an average rating of 2.2 out of 5 — rated Poor on ReviewTerminal. 17% of customers gave 4 or 5 stars.

Similar companies in Shopping & Fashion

View all Shopping & Fashion companies →