Nike

What customers love

• Product design and aesthetics are appealing to some customers
• Shoes are comfortable when they function properly

Common concerns

• Premature product failure: soles separating, squeaking, decompression, loose threads, and glue defects within weeks to months of purchase
• Systematic fulfillment failures: wrong sizes shipped, missing items, duplicate items, incorrect addresses, and out-of-stock items sold without communication
• Customer service refuses warranty claims, demands repeated proof of purchase, provides scripted responses, causes long delays in refunds and replacements, and lacks authority to resolve issues
• Slow and unreliable shipping with no tracking updates or proactive communication when delays occur
• Price-quality disconnect: premium pricing ($80-£120+) for products that fail quickly and are manufactured to lower standards than previously