Synsam delivers inconsistent service with competent individual staff members undermined by systemic problems in communication, pricing transparency, and operational reliability, reflected in the 3.2/5 rating.
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Its like others say, very expensive with very little value returned to the customer for the purchase. One would expect for the money you could take your glasses home before purchase to feel them out and show your friends. Synsam makes you buy the glasses in full and then they put a mandatory sticker on bridge, right in the middle. This is clearly our business needs are more important than the customers. Most high end eye glass stores lend the frames to the customer. But, synsam charges more for their frames and deliver less. Why would anyone shop here? Simply delivering a good prescription glasses for what you paid for is not enough to say great job. Which is what most of these reviews do. If you want to stick with big eye glass stores chains fine, but skip Synsam.
We ordered for a pair of new glasses after a detailed eye examination at Synsam Täby Centrum in Stockholm . We paid in full . After that there was no information or communication regarding the delivery of glasses even after a month had passed by . Today we we went to the Synsam store in Täby to enquire about our glass. We were told by the customer service person that delivery status was not available due to a delay . The lack of communication or any information is a disaster and so frustrating . The person at the counter told us that they would call us the coming week with a status update .We have lost trust with Synsam.
A lot of patience When I was selecting my glasses and actual care I like what I get instead of just trying to sell something
It is a total scam. I was convinced to sign up for a subscription, and never was it mentioned that I would only be renting the glasses and would have to pay for them at the end of the subscription period. It would have cost me much less to buy the glasses without the prescription. There is no benefit to the subscription. Avoid this scam.
I had eye strain and difficulty at work, so I booked an appointment for an eye checkup and new glasses. My appointment was scheduled for the 20th of January. However, on the 18th of January, I received a call saying that the doctor was not available and the next possible date was the 25th of February, more than a month later. I didn’t want to wait, but I still agreed to the date. When I finally went for the checkup, I had to wait more than 40 minutes beyond my booked time. After the examination, they told me I would receive an SMS within two weeks to collect my glasses. After waiting four weeks without any message, I called them and asked about my glasses. They said, “Sorry, we forgot to send the SMS. You can come and collect your glasses tomorrow.” I took time off from work and went to pick them up. When I put on the glasses, everything was completely blurry, I couldn’t see anything clearly. They then said, “Sorry, we made the wrong glasses. Please come again in two weeks and we will fix it.” The worst part was when I told them I would write a review about this experience, and the staff simply replied, “Ok, you can,” showing absolutely no concern or accountability. Horrible service. I request everyone to think a thousand times before going to Synsam. They have no accountability and are extremely careless. I have already lost more than two months, and I still don’t know how much longer this will take. I truly regret going there.
Had very bad experience from Synsam Outlet on Mårtenstårget in Lund'. I came there to make an eye test and order new eyeglasses after the test. The test has been professionally done, however when it came to the selecting eyeglasses I was really shocked! The price announced to me was above 15000- And that was not even incl. any of the famous frames. Three years ago I ordered progressive eyeglasses with one of the most expensive Hugo Boss frames at SynOptik for 4500-. Did prices raise so much during last 3 years or something is wrong locally here with Synsam Outlet on Mårtenstårget??? Sounds really crazy for the shop who decided to call themselves "outlet". Lev ================================== Added on March 8 2026. ================================== I took the results of the eye check and went to SynOptiker in Burlöv, who made me previous eyeglasses. I refused to belive that 15000 now is the new reality for glasses. The result is: for 11000- I will get 2(two) pairs of eyeglasses! Both will have most expensive frames. For the first eyeglasses SynOptiker will reuse my Hugo Boss frame. The lady in Synsam in Lund lied to me, looking directly into my eyes- she told me that reuse is not possible. Second frame will ve light titanium one from Bjorn Borg. Personally I want to say BIG THANKS to Jainaba Nyang - customer support specialist working in SynOptiker Burlöv. Great customer service, personal approach that is so hard to find nowadays and really will to help. Huge difference with Synsam in Lund, who only want you money. I still do not understand whom these prices are adressed to? Students from Lund? Pensioneers?Or just people who are completely unaware about the real prices of eyeglasses and make spontaneous decisions.
I was assigned a very experienced and knowledgeable optician.
Scammy company. Got our daughter a subscription that was supposed to include them calling us for an eye exam once per year. Unsurprisingly, they never call. After 18 months, we booked her in. But this is not the end of the story... They have basically no availability on their website for subscribers, but usually a few slots for people who are not subscribers. In the Lund-Malmö area, the only location that has a plenty of slots in the Malmö Outlet, who puts insane pressure on you to take out a subscription, even when coming in just for work glasses that are paid by the your company. And if you happen to make an appointment on their website, there is at least an 80% chance that it will be cancelled because it is not with the right type of staff member or they call in sick. Happy that our subscription is ending and that my company has now opened up other options.
Four years ago, I bought progressive glasses for the first time from Synsam. I paid 11,300 SEK by card and everything was fine. After about two years, the glasses were damaged, and I decided to buy the same ones again because I really liked the frame I had. I went to a Synsam store at Solna Centrum, where they suggested that I take the glasses with a two-year subscription (abonnemang). I was clearly told that the total cost would not be higher than paying the full amount upfront. I asked this several times to make sure, and I was reassured each time. Two months ago, when the two-year period ended, I informed them that I would not continue the subscription because I had moved to another country. At that point, I was told that I had two options: either to pay an additional 6,900 SEK in order to keep the glasses, or to return them. I explained that at the time of purchase I was told that after the two years no further payment would be required and that my obligation would be fully settled. However, they responded that the contract I signed stated otherwise. Unfortunately, my Swedish is not sufficient to read and fully understand a contract in a short amount of time, especially under pressure. The sales representative was very persistent and strongly insisted that this was the best decision I could make. This does not feel like the behavior of a serious company, but rather like that of a small, unreliable shop. I am very disappointed
Synsam at Fridkullagatan Gothenburg is a ’bad apple in the baket’; No service: personel is more interested in talking with each other or with friends by phone, than helping waiting customer. Have you ordered glasses? - They will sell them to anorher customer without telling you. If you buy glasses- They do not adjust them, since they are only interested in selling.
Be careful when you sign for subscription! I was charged for keeping the old glasses. I realize that I'm supposed to return. But the store did not mention anything at all when I called them to terminate the subscription. Even after that I had two visits to the store, but they said everything was in order. But I kept getting charged via auto giro and I only realized after some months, by chance when I was looking at my bank statements.
Worst experience ever. DO NOT sign a contract with them until they explain every single detail on it as you end up paying 10 times more if you need to opt out of the contract. I receive ZERO explanation why I was demanded to pay such high fees. I asked, and my husband too about what exactly we were paying and they just riddle and dazzle in their responses. Stores and online/phone support definitely are not synchronized. You should have an option for cases like this instead of just forcing us to pay a huge amount without any benefits just pure cash to their pockets.
I had a wonder experience at Synsam. The staff were very friendly and patient while they give me the various options to choose from. Thanks guys
Dimi great, such a joy and so professional, thank you ☺️
Our son’s friend glasses lost a screw while playing. We need it a quick fix so I went to the nearest shop. Synsam at Hornsgatan 56, 118 21 Stockholm. I don’t know from which shop may son’s friend glass were bought, so I just ask if they can fix it with a non original screw. At the end they did, but changed me 100SEK for non original screw. Is this normal? Apparently not in another stores. Will avoid Synsam from now on.
Based on 40 verified customer reviews, Synsam holds an average rating of 3.2 out of 5 — rated Average on ReviewTerminal. 50% of customers gave 4 or 5 stars.