Wix customers are deeply polarized: some praise its ease of use for basic websites, but the majority express severe frustration with billing practices, refund denials, technical issues, and AI builder failures, reflected in the 2.0/5 rating.
What customers love
Common concerns
Customers mention
#Wixs AI editor isn't fit for purpose, #You will be left with a website that doesn't work after days, weeks, months of effort. #Your website can't be indexed by Google, bing, etc so you'll never get any website traffic. #You will be refused a refund. #The worlds dumbest AI helper, you will tear you hair out. #Wix website's are non-transferable so you will have to start from scratch when you finally admit defeat and move on. # # # # # # # Do not get your Domain or Business address with them either, your only making work for yourself when you inevitably leave # # # # # # # Do yourself and especially your mental health a favour and avoid WIX !!! Companies like this should be banned in the UK.
This is a fair warning. DO NOT FALL FOR WIX. I have wasted hours on trying to create a website. I first bought the basic plan, but after not being able to create a website with it I decided to upgrade it. That was a mistake. I still can't do a basic design. In todays technology you'd think you can whip out a website no problem. Years ago I was able to to create several easily with Webbly and another service, but Their no longer around. I have waste several hours of my life I can never get back and it still won't work. Wix is a waste of money. My son built a website in just minutes with Claude, exactly what I have been attempting with Wix. But I have already invested 100's of dollars into it. DO NOT MAKE THE SAME MISTAKE. WIX is a money pit and will waste your time.
My web site ceased working properly. WIX staff explained to me that their software platform no longer supported display of full size images in the portfolio view, which does not work for my purposes (selling paintings). My site has been on WIX for over 10 years. I certainly did not want to leave WIX now that I’m so used to it. In fact, I recently signed up for the premium service for 3 years, expecting to stay with WIX for years to come. Instead, the modified software no longer worked as it did - not allowing full sized images. I requested a refund for the 2.5 years that I had paid for and I couldn't believe they would will not allow a refund since I can no longer use the service. I have now moved my site to another service so I've lost about $300. Pretty bad business practice. I would love to hear a reasonable explanation.
My grandfather passed away and his website auto-renewed for a full year. When we reached out to request a refund, Wix refused, citing their policy. Having to spend any time discussing refunds in a situation like this is inexcusable.
Be sure auto-renew is turned off if you don't want to renew. Otherwise, your next bill will be around $650 and they won't refund you. They just reach in and help themselves your money, then send you pre-written emails telling you, "no, we won't refund you." I don't think I ever spoke to a human. It was easy to get started, but it's ultimately a scam if you aren't very careful.
WIX is practicing a predatory practice. I had €680 left in my account for WIX, even though I had closed the service and hadn't used it for a year and a half.
I purchased Wix because it was marketed as an easy AI website-building solution for small businesses. My requirements were extremely basic: a homepage, one contact/upload form, and an FAQ page. This was not a complicated website, not an online store, and not a custom development project. In my experience, the Wix AI builder was not just disappointing. It was broken and unusable for the basic purpose I purchased it for. I tried repeatedly to make it work. I gave detailed instructions, asked the AI to fix the same issues around 20 times, and contacted Wix support around 5 times trying to get the product to work. The AI repeatedly acted as if it understood the instructions, but then failed to make the requested changes properly or produced the same broken result again. The website was not simply “not my style” or “not professional enough.” It was unusable. I could not use it for a real business. What makes this worse is that Wix kept relying on the fact that the AI builder was technically “available” to me, as if that somehow means the product was functional. That completely misses the point. A broken or ineffective service does not become acceptable simply because the customer can access it. I was not asking for a refund because I could not click into the AI builder. I was asking for a refund because the AI builder did not work properly and could not produce a usable website for the basic purpose I purchased Wix for. After trying repeatedly to get the product to work, I then contacted Wix multiple times seeking a refund. Wix refused and relied on its 14-day refund policy. Wix also said the Google Workspace/email component was non-refundable. My issue was not change of mind. My issue was that the service was not fit for the basic purpose it was sold for. I am a single mother trying to start a small service business. Wix appears to market this AI website builder directly to people like me: small consumers, sole traders, and small business owners who need something affordable, simple, and functional. That is exactly why I chose Wix. I trusted that it would help me build a simple working website without needing to pay thousands for a developer. Instead, I lost weeks trying to make a broken product work, contacted support repeatedly, asked for a refund multiple times, and was then told I was basically stuck with it because the AI builder was “available.” In my opinion, Wix is hiding behind the word “available” to avoid dealing with the real issue: the AI builder was unusable for the basic purpose it was sold for. This is a terrible way to treat small consumers. It is not good enough to advertise an “easy” AI website solution, take payment, fail to deliver a usable website, and then hide behind refund technicalities when the customer has clearly tried to make the product work. I have kept screenshots, support chats, and Wix’s refund refusal. Based on my experience, I would not recommend Wix AI website builder to any small business owner who needs a simple working website quickly. It was stressful, time-wasting, financially harmful, and completely unusable for my business purpose
Horrible company, do not use them. Use another service if you can. Turned off auto renew, canceled, and still charged me 506$ for a year lol. They still can't give a 'refund' even though it was same day cancellation. USE ANYONE ELSE but this garbage company.
I’ve been really disappointed with Wix lately. The platform feels very basic and limited compared to other website builders, especially if you need anything beyond a simple site. A lot of the tools feel clunky, and basic tasks can become unnecessarily frustrating. What annoyed me most is that Wix removed the customer purchasing segment, which was genuinely useful for tracking customer buying behaviour and managing audiences. Removing a feature like that without a proper alternative makes the platform feel unreliable for businesses trying to grow. Overall, Wix feels overpriced for the level of functionality it offers now. It’s okay for very basic websites, but for anything more professional, there are better platforms available.
Wix took 700€ from my bank account after a year of closing down my website and cancelling subscription.
I've been a Wix customer for 3 years now and I've been battling with their platform ever since. The online editor is very very buggy and very slow. The UI of our website also keeps breaking (even when we do not touch it!). I've had several back and forth with the support team who acknowledged that there was something off on their side and left me stranded with a production website completely broken + suggesting I might have to rebuild my sections as a consequence(!!!). We're HOURS of work to re-do some pretty basic things.... TL;DR: I've spent enough time on Wix (2 business websites) to now know that you cannot build a proper business website with this platform. It is very expensive for a very poor and slow service. Had I known then, I would have built my websites on another platform. I am now looking to move my 2 websites off Wix which is a pretty painful process. So, if you're looking to build a website, just do NOT do it on Wix. Thank me later.
Wix Support has now confirmed that the analytics inconsistency affecting my site is caused by conflicting BI event data sources within their platform infrastructure. I was informed the case was escalated to Development on April 21 and is currently under a 30-business-day SLA with a target date of June 7. This issue directly affects my business because accurate analytics and AI visibility reporting are important for monitoring SEO performance, traffic trends, and overall site visibility. Business owners should not have to wait months for reliable reporting data, resolution timelines, and meaningful communication regarding a confirmed platform-side system issue. While I appreciate finally receiving acknowledgment that the problem exists within Wix’s infrastructure, the length of time this has taken has been extremely disappointing. Based on this experience, I cannot currently recommend the platform and will likely not renew my services. Support Ticket: 1983015806
The worst platform you could chose. If you want your site bombarded with ads despite paying a premium service, you’re in the right place. No support from wix to resolve the issue with their security. I could not urge you more to stay clear of wix at all costs. These ads make our site unusable and has detrimental impact on business. So disappointed they won’t even refund so we can relocate the site.
I'm in disarray after my Wix experience. After many months building a website on Wix, bumping into several usage flaws and limitations, Wix's AI feature overwrote the entire website, even the company name. For weeks I was represented on my domain under an entirely different Wix AI generated company name. Frustrating, tedious, program very much in "beta"
You go to Wix pay for a plan and go ahead to build a website. After you've built the website they say you should've built it with the editor option which is barely visible on their page, they're not showing so that later they can try to double charge you for the studio as well
Based on 24 verified customer reviews, wix.com holds an average rating of 2.0 out of 5 — rated Poor on ReviewTerminal. 25% of customers gave 4 or 5 stars.
