Is YouGov trustworthy?

YouGov is rated 3.1/5 from 42 verified reviews — Average. 5% gave 4 or 5 stars.

What is YouGov's rating?

YouGov has an average rating of 3.1 out of 5 based on 42 customer reviews on ReviewTerminal.

YouGov Reviews: 42 Verified Reviews (3.1/5)

ReviewTerminal SummaryBased on recent reviews

YouGov delivers interesting, easy-to-use surveys with reliable rewards, but customers are frustrated by survey scarcity, slow point accumulation, and occasional payment issues that drag down the 3.1/5 rating.

What customers love

Interesting, relevant survey topics with clear questions and multiple response options
Reliable rewards system with easy redemption for gift cards and cash
User-friendly platform that is simple to navigate and understand

Common concerns

Insufficient survey frequency with long gaps between opportunities (2-3 weeks mentioned)
Reward redemption takes excessive time; customers report taking nearly 2 years to accumulate points for £50
Missing or delayed rewards after redemption; multiple reports of gift cards not received or partial orders fulfilled

Customers mention

survey frequencyreward redemptionpoint accumulationsurvey qualitypayment reliability

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Showing 2 5-star reviews

Verified

Michelle K***a

8 July 2025

Yes it was super easy to redeem

Verified

Karen M*******d

25 July 2023

YouGov review.

YouGov is very easy to navigate. Cashing in rewards in very easy. Surveys are very interesting and put you in touch with topics that are happening in the world today.

YouGov — Review Summary

Based on 42 verified customer reviews, YouGov holds an average rating of 3.1 out of 5 — rated Average on ReviewTerminal. 5% of customers gave 4 or 5 stars.

YouGov

Yes it was super easy to redeem

YouGov review.

YouGov — Review Summary

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