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Blue Apron

blueapron.com
1.6

15 reviews

0%
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0%
Positive
60%
1-star
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ReviewTerminal Summary

Blue Apron has collapsed in quality and reliability, with the 1.6/5 rating driven by rampant delivery failures, deceptive billing practices, ingredient shortages, and abysmal customer service that ignores complaints.

What customers love

  • Food quality is decent when items arrive as ordered
  • Proper packaging of boxes (compared to competitors)
  • Fair portion sizes on meal kits

Common concerns

  • Systematic delivery failures including non-delivery, late arrivals, and boxes arriving empty or with missing meals
  • Deceptive billing and account cancellation system that continues charging customers after cancellation
  • Non-existent customer service: auto-replies, ignored emails/texts, slow or no response to issues
  • Frequent ingredient shortages and out-of-stock items, especially limited-time recipes that sell out immediately
  • Poor quality on pre-made/heat-and-eat meals with old ingredients, minimal protein, and no flavor
  • Significant decline in ingredient quality (tough steaks, brown chicken, artificial taste) following recent model changes

Customers mention

delivery failurescustomer servicebilling issuesingredient shortagesfood quality declineaccount cancellation
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Showing 3 3-star reviews
J
Verified
Jacob Lucas
22 April 2026

3.5 might be more like it

3.5 might be more like it. The meals are overall a bit worse than Hello Fresh, but they properly package their boxes, unlike HF. To clarify they do have some good options but they haven’t been available too often, with this service I usually struggle to find more than one meal a week I have any level of “excitement” about. I’m still fairly new, but so far the limited time meals they do have either been, super health focused, or actually meals I want to try, but they were sold out suuuper fast. I’ll probably look into another meal kit service soon, haven’t decided. Their microwave meals were horrible, the definitely stay away from those. Also I live in an apartment, and once the driver left the package OUTSIDE the apartment on the far side of the building..

M
Verified
Merill
2 April 2026

Recipes are decent and portions are…

Recipes are decent and portions are fair on the meal kit delivery. Had one missing ingredient in my last box which was annoying. Customer service sorted it out but still a bit frustrating

E
Verified
EDWARD GEMMA
23 March 2026

order changes

The menu was very good and we had a good experience with them until recently when they made a change to their website where you cannot make any changes to the preselected menu items. It never used to be the case before. For the life of me I don't know why they did that so I cancelled my subscription.

Blue Apron — Review Summary

Based on 15 verified customer reviews, Blue Apron holds an average rating of 1.6 out of 5 — rated Bad on ReviewTerminal.

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