Blue Apron has collapsed in quality and reliability, with the 1.6/5 rating driven by rampant delivery failures, deceptive billing practices, ingredient shortages, and abysmal customer service that ignores complaints.
What customers love
Food quality is decent when items arrive as ordered
Proper packaging of boxes (compared to competitors)
Fair portion sizes on meal kits
Common concerns
Systematic delivery failures including non-delivery, late arrivals, and boxes arriving empty or with missing meals
Deceptive billing and account cancellation system that continues charging customers after cancellation
Non-existent customer service: auto-replies, ignored emails/texts, slow or no response to issues
Frequent ingredient shortages and out-of-stock items, especially limited-time recipes that sell out immediately
Poor quality on pre-made/heat-and-eat meals with old ingredients, minimal protein, and no flavor
Significant decline in ingredient quality (tough steaks, brown chicken, artificial taste) following recent model changes
